INDUSTRY
Electronics-trading
CLIENT
Darvag
YEAR
2023-2024
EXPERIENCE
Digital- Print design
Mobilex
about.
Mobilex is an electronics trading company focused on presenting technology products through a more refined and modern visual experience.
As part of the project, I worked on social media design, packaging, advertising materials, website banners, and video editing to build a consistent visual language across all customer touchpoints. The identity was designed not only to support the products being sold, but also to create a memorable brand presence of its own.
challenge.
The goal was to develop a cleaner and more luxurious direction. The brand aimed to position itself differently from typical tech stores by combining a minimal dark aesthetic with bold accent colors.
In addition, a minimal secondary packaging system needed to be designed for the products they sold, creating a more premium and personalized customer experience.
result.
The final design system gave Mobilex a sleek visual language built around dark layouts, colorful accent lines, and minimal compositions. Through a consistent content structure across social media, packaging, banners, and advertisements, the brand developed a stronger and more memorable presence that clearly differentiated it from other electronics retailers.
As a result, the brand achieved a more cohesive identity that felt premium and visually connected across all platforms which caused more engagement and sales.
